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How to Use Influencer Marketing to Boost your Bookings and Build your Brand Now and For Years to Come

A Talk by Sofie Couwenbergh Copywriter & Content Strategist, Visit site

Traditional ways of advertising are expensive and their effectiveness is hard to track. Influencer marketing offers a way to reach your target customers instantly in ways that generate both short and long-term trackable results. On top of that, it allows you to have marketing materials created for your own use by skilled experts. Unfortunately, this relatively new field is still a bit of a Wild West, and brands too often let themselves be persuaded by hollow numbers and false promises. This talk gives you a checklist for influencer marketing success and how to get more out of your collaborations.

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Sofie Couwenbergh

I help travel brands generate more leads through content and influencer marketing.

Categories covered

  • Day 4 Getting Noticed - Marketing/Branding
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