Golden Years: The importance of Baby Boomers to your eco-business

There’s a gap as large as the Grand Canyon between Millennials and Baby Boomers when it comes to travel research and purchasing habits, but yet both are interested in eco-friendly, responsible travel. With the instant gratification of social media, it is easy to focus your marketing on millennials as they are responsive and interactive, but finding and marketing to those in their Golden Years is a slower process. This video will discuss the importance of the forgotten demographic of Baby Boomers to sustainable operators and the secret to how you can reach them.