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Woody Wade

Woody Wade

-- Author of “Scenario Planning: A Field Guide to the Future”, published by Wiley, the largest business book publisher in the US. --MBA from Harvard Business School. -- Former Executive Board member of the World Economic Forum, the foundation organizing the annual gathering of world leaders in Davos, Switzerland. -- Former Director of Marketing at the Ecole hôtelière de Lausanne, the world’s no. 1 ranked school of hospitality management. -- Member of the Advisory Board for Rochester Institute of Technology’s master’s degree program in Future Foresight, delivered on their Dubai campus. -- Founder and publisher of "The Hotel Yearbook" from 2007 to 2019, an annual foresight publication for the global hotel industry. -- Author of “Hotel Yearbook 2036”, a special edition of “The Hotel Yearbook” taking a fictitious and sometimes whimsical look at the hotel industry 20 years in the future. -- Scenario planning experience in 30+ countries.

Managing Director
Wade & Co. SA, Switzerland

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About this Speaker

Over the last ten years, Woody Wade has facilitated scenario planning workshops across Europe, the Middle East, Asia, and the Americas, for clients in sectors ranging from oil exploration, banking, and hospitality to higher education, professional sports and NGOs. Considered a leading expert on scenario planning, he is also a frequent keynote speaker at corporate events, where he strongly advocates for managers to use a scenario approach so they can “think differently about the future”.

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